Milan, today center of Expo 2015 is living an international dimension and has been chosen by Smeg to present its new Concept Store in via Moscova, in the design district of the city. This new store allows customers to live a new experience among the brand products, that offer the opportunity to have a more and more customization of the kitchen, with several kind of appliances and objects that reflect the typical Italian style of Smeg. The Concept Store will also be the location of many special events that will involve creative designers and food designers, such as Marti Guixè and Chiara Moreschi and where will be organized some interesting show cooking.