From 10 to 13 March at South by Southwest (SXSW) in Austin, TX, Panasonic Corporation’s Appliance Company will showcase 8 new business ideas and 3 projects that look at the future of home appliances and related services. In addition to the technologies and products on display, Panasonic will host “OpenHub,” a series of 10 sessions, featuring experts looking at the latest trends in the fields of business, society, technology and culture. Among its new projects, the company will present: Sylphid, a new teeth whitening system that uses Panasonic’s Nanoe-like technology; Pecoral, a new platform to encourage pet owners to form communities; Famileel, a new style of communication for family members and others living apart; Kronosys, a kitchen realm optimization and training operating system that addresses the shortage of skilled workers in the restaurant and related cooking fields; OniRobot, a Japanese rice cookers; Ferment 2.0 – At SXSW 2017, a “make it yourself miso kit”; Aromation, a project that aims to use emotional tech to provide “intangible experiences.” 
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«We look forward to providing a fresh perspective to visitors at SXSW – said Masa Fukata, Director of Game Changer Catapult, the innovation team from Panasonic’s Appliance Company. – Both our new business ideas and original sessions are designed to help facilitate a conversation around the future of home appliances. We hope to open people’s minds to see what could be possible.»
