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Michael Lawder, senior vice president of Customer Care at Samsung Electronics America, explains that: «the way consumers are using technology devices is changing. We are entering a world in which the way consumers use and switch technology products is constant and seamless. The new facility goes beyond our commitment to providing superior care for Samsung products, and ensures that Samsung customers are able to receive world-class education, training and support to connect their products and maximize their use however and whenever they would like.»
The facility, which will bring 200 additional Samsung support jobs to South Carolina in 2018 and a total of 400 new jobs to the region by 2020, is part of the company’s continued efforts to deliver exceptional customer care at more touchpoints throughout the U.S. It will include two advanced training centers for onsite agents, a showcase of the latest Samsung products across all categories, a private and secure video chat support area, and a connected living lab with Samsung and competitive products that will allow agents to test the real-life consumer experiences. Samsung will open the new site in partnership with Alorica, the international platform for customer interactions. Harnessing Alorica’s expertise in customer service experience, customer retention and insights from more than 600 million interactions, agents will be able to deliver augmented, streamlined customer experiences for Samsung users across the entire Samsung ecosystem of products.